Associate Director of External Affairs

The Contemporary Arts Center, New Orleans (CAC) seeks a permanent full-time benefits eligible Associate Director of External Affairs, reporting to the Director & CEO. Expected start date is July 1, 2017.
About the CAC
The Contemporary Arts Center (CAC) is a multidisciplinary arts center dedicated to the presentation, production, and promotion of the art of our time. It expresses its mission by organizing world class curated exhibitions, performances, and public programs; educating and enlarging audiences for the arts; and encouraging collaboration among diverse stakeholders composed of artists, institutions, communities, and supporters throughout the world.
The CAC was formed as a non-collecting art institution in the fall of 1976 by a passionate group of artists when the movement to tear down the aesthetic barriers between the visual and performing arts was active nationwide. Housed in a four-story, 80,000 square foot building with two adjacent 10,000 square foot warehouses the CAC boasts among its many physical assets a 210 seat flexible theater as well as 12,500 square feet of formal exhibition spaces. The CAC’s is currently undergoing expansion and renovation, which is planned for completion by August 2017. The CAC’s audience development and artistic programs are engaged in major multi-year projects funded by The Wallace Foundation and The Andrew W. Mellon Foundation, as well as a host of regional and national philanthropic and governmental agencies. 
Essential Functions 
The Associate Director of External Affairs is a senior staff member and department head responsible for planning and implementing sales and marketing programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates. The External Affairs Department is responsible for devising and executing public relations, marketing, and advertising strategies to promote all exhibitions, performances, and events programmed by the CAC. The Associate Director of External Affairs will play a critical role in the success of the CAC’s strategic initiatives for audience development and artistic production and in leading the External Affairs Department.
  1. Develops and implements strategic marketing plans and sales plans and forecasts to achieve organization’s objectives;
  2. Develops and manages marketing operating budgets for a season of 50+ visual arts, performing arts, and educational programs, as well as ongoing rentals and hospitality services, financial services, and fundraising programs;
  3. Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail;
  4. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term earned revenue;
  5. Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends;
  6. Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets;
  7. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions;
  8. Monitors national and local trends in arts marketing;
  9. Establishes and maintains relationships with industry influencers and key strategic partners;
  10. Guides preparation of marketing and sales activity reports for presentation to Director and CEO;
  11. Establishes and maintains a consistent brand image throughout all promotional materials and events;
  12. Directs staffing, training, and performance evaluations to develop sales and marketing staff;
  13. Meets with key sponsors, assisting Development, and Rentals and Hospitality Services, personnel with maintaining relationships and negotiating and closing deals;
  14. Assists other departments within organization to prepare materials and publications.
Reporting Relationship:
Director and CEO
External Affairs Manager
External Affairs Coordinator
Patron Services Coordinator
  • Four or more years of experience successfully leading and managing marketing for an arts or cultural organization with a budget of over $3 million;
  • Three or more years of experience managing staff and budgets;
  • Experience and success marketing through diverse media, including digital, print, press, and word of mouth;
  • Experience and success supporting sponsorship programs for major fundraising events;
  • Experience and success in writing copy for creative and cultural programs;
  • Excellent communication skills, both written and oral, and an ability to influence and engage a wide range of stakeholders and build long-term relationships;
  • Strong organizational and time management skills with exceptional attention to detail;
  • Ability to work both independently without close oversight, but also a team player who will productively engage with others at varying levels of seniority within and outside the organization;
  • High energy and passion for the Contemporary Arts Center's mission is essential;
  • Proficiency in Raiser’s Edge or Altru is desirable.
  • Bachelor's degree required.
  • Master's in Management, Marketing, or Arts Administration preferred.
How to Apply
Interested candidates are asked to please send a resume and cover letter outlining their interest and qualifications with salary requirements to The CAC will keep the position open until a suitable candidate is chosen, but preference will be given to candidates who submit completed materials by March 31, 2017. Please put the title of the position: “Associate Director of External Affairs” in the subject heading of your electronic submission.
No phone inquiries regarding this position will be accepted. The CAC is an equal opportunity employer and welcomes applicants without regard to ethnicity, gender, age or sexual orientation.


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